Converging Technologies
Combine digital technology with multidisciplinary knowledge to solve complex and diverse social challenges.
Fujitsu is promoting "Converging Technologies," which integrates diverse technological fields with insights from the humanities. This approach combines advanced digital technologies such as AI, computing, networks, and security, with aspects of human sciences like behavioral economics, cognitive science, and experimental economics. Through this integration, we aim to create solutions for increasingly complex societal challenges that are not just technologically sound but also deeply aligned with human characteristics and social systems.
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Social Digital Twin
Researching Social Digital Twins to visualize future risks and support policy making. By fusing Behavioral Economics and Computer Science, we reproduce and predict human movement with high precision.
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Ocean Digital Twin
By digitizing and quantifying marine conditions and pre-verifying measures through simulation, we realize a nature-positive future through an efficient cycle from planning marine environmental countermeasures to verifying their impact.
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Behavior Change Support Technologies
We are developing technologies that support behavior change by integrating psychology/behavioral science and digital technologies.
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DE&I
We are promoting DE&I initiatives, such as value creation through co-creation design with stakeholders and the development of inclusive environments at sports and cultural events, within communities, and in workplaces, leading to outcomes like improved QoL.
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If you have any questions, please reach out to the “Inquiry" specified at the end of each respective research theme section.
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Technologies available for immediate trial
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・ How to build the demo app published on this page
・ Inquiries regarding PoC implementation, etc.
Ocean Digital Twin
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Fujitsu addresses global environmental issues as one of its key materiality themes for sustainable growth, focusing on climate change (carbon neutrality) and coexistence with nature (biodiversity conservation). As part of this effort, we are promoting research and development of Ocean Digital Twin, which digitally replicates the state of the ocean and predicts its changes.
We aim to digitalize the entire ocean to contribute to solving a variety of societal challenges.
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・ Inquiries regarding PoC implementation, etc.
Behavior Change Support Technologies
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We are developing technologies that merge psychology/behavioral science with digital technologies to support behavioral change in individuals.
For instance, by deeply understanding individual characteristics from data such as movement, vitals, behavioral history, and operation logs, and by intervening with optimal messages and timing, we contribute to improving individual capabilities and realizing well-being.
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Behavior Change Planning
The system analyzes various challenges based on behavioral change theories and proposes appropriate interventions.
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The AI Tool for Experiencing Customer Aggression
We offer safe and effective training to deal with customer harassment by integrating social psychology insights.
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・ How to build the demo app published on this page
・ Inquiries regarding PoC implementation, etc.
DE&I
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We aim to combine ideas with technology, together with individuals with disabilities such as the deaf and hard of hearing, and companies, to foster a transformation in people's awareness and behavior regarding DE&I, and to create new value and innovation.
Our main project activities include:
DE&I Co-creation Design: (e.g., Ekimatopeia, POCOME)
DE&I Promotion: (e.g., accessibility promotion support, achieving inclusion at sports and cultural events) -
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Device that lets you feel sound with your body: "Ontenna"
Ontenna converts sound into vibrations and light, allowing you to physically experience its characteristics through your body.
It envisions a future where deaf and hard-of-hearing people and hearing people can enjoy sports and cultural events together.Learn more
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Device to visualize environmental sounds in railway stations: “Ekimatopeia”
Ekimatopeia uses AI to identify station sounds such as announcements and train movements, and visualizes them as text, sign language, or animated onomatopoeia.
It is a co-creation project inspired by deaf and hard-of-hearing students, aiming to make train travel more accessible and enjoyable for everyone.Learn more
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Device that makes eye care personal to you: "POCOME"
POCOME magnifies eye movements in real time and turns them into immersive experiences, helping users perceive their own eyes and eye care as something personal.
It encourages a new awareness of the body through direct, embodied interaction.Learn more
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・ Questions regarding each initiative
・ Consultation regarding co-creation with people with disabilities and PoC implementation, etc.
Please try Fujitsu's Converging Technologies.
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Social Digital Twin
The World and Technology of Social Digital Twin
Fujitsu uses Converging Technologies (*), which combine humanities and social sciences like behavioral economics with computer science to accurately predict and digitally reproduce people's actions. The company also conducts research on Social Digital Twin, which uses people's behavioral characteristics as a base to visualize future actions and possible risks, supporting the establishment of various policies and measures.
(*) Converging Technologies: Technologies that combine science and technology from at least two different disciplines in order to achieve a specific goal. They involve research and development in fields that merge humanities and social sciences with computer science in order to solve diverse and increasingly complex urban challenges with the ultimate aim of realizing a sustainable society.
What is Digital Rehearsal?
Digital Rehearsal, achieved with Social Digital Twin, is the first technology in the world to enable the search for optimal policies and measures before applying them to the real world. It achieves this by reproducing the behaviors of people and society on an urban stage in a digital space, allowing users to gauge the effects and impacts of policies and measures under consideration.
Promoting the use of new mobility services
We will conduct simulations of how new mobility services, such as demand transportation, will increase people's desire to use them and become established in local communities, and will support decisions on measures to promote their use.
Measures for Traffic Congestion in Urban Areas
Recreate urban traffic digitally, allowing for congestion prediction and verification of various congestion relief measures.
Robustizing Supply Chains
To prepare for a range of potential disruptions, digital simulations can help proper and rapid management decisions related to implementing a more robust supply chain.
Effective policy making support
Experience Policy Twin, a new digital twin technology to simulate the social impact of policies.
Multifaceted Policy Evaluation and Design Support in 3D Space
This technology allows for the real-time reproduction of people and objects in a three-dimensional digital space, enabling the evaluation of policies from various perspectives. This allows for multifaceted analysis of factors such as congestion and safety, making effective policy evaluation and design possible.
Disaster Resilience and Recovery Plans
When infrastructure facilities are damaged due to a disaster, SDT can support the creation of a plan to prioritize and restore services to important locations, allowing to quickly provide relief to many disaster victims.
Re-Design Assistance for Public Transportation
When considering the introduction of new transportation such as on-demand shared transportation in a region, SDT Digital Rehearsal makes it possible to evaluate the expected revenue and service quality of the transportation in advance.